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Caroline Rushton,
Media Director
Caroline joined in January 2008 to head up the progressive Qmedia team, bringing with her more than 10 years of research experience specialising in this field. She is looking forward to leading a successful Qmedia team and producing some damn good, cutting edge research!
Caroline joins following a distinguished spell at Brahm where she worked closely with specialists in planning, advertising, online media, direct marketing, promotional marketing and PR. This extra insight into the media world will help Qmedia continue to deliver client-focused research findings, ready for marketing implementation.
Prior to her time at Brahm, Caroline was at Quaestor where she honed her media research skills working with clients such as ITV, C4, Flextech and IDS, Discovery, Telewest, JCDecaux, Clear Channel, Posterscope, Future Publishing and Virgin Radio.
Caroline’s versatility is legendary. Technically, it is hard to beat her quantitative research skills, but she’s as happy moderating focus groups as she is talking ‘structural equation modelling’ with the stattos!
Along with research, Caroline’s interests are psychology, film, learning Spanish, seeing the world, yoga and martial arts. Her happiest time ever was learning from a kung fu master at the Shaolin Temple in China.
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