Sophie Lingard,
Consumer Director

Another in Quaestor's ranks of long-serving researchers, Sophie joined us ten years ago working her way up to become a Director.

An incisive thinker who enjoys building relationships with clients, her ability to understand their businesses and the pressures they face is peerless. These skills ensure that Quaestor delivers the service the client needs and she is adept at using her considerable experience and Quaestor's knowledge base to make recommendations that take the client's business forward.

Sophie previously worked in sales & marketing for a textiles manufacturer which involved long trips to South East Asia selling felt for tennis balls and material for filter bags in steel factories!

Now more accustomed to filtering insights from raw data, Sophie specializes in NPD, branding and customer satisfaction studies using conjoint and other statistical techniques.

She still plays tennis (though probably with different balls) and has retained a love for travel and adventure, trying canyoning, rafting and paragliding in different parts of the world.